As part of my work with other businesses I spend a lot of time on social media. It is such a wonderful resource for the small business, to help them spread the word about their wonderful products.
For me social media is away a small business can be suddenly visible in a mass market world. So I have as passion for seeing small businesses use it to the best without spending their whole life posting.
This last week I have seen far to many post from small businesses which just send their tribe to somewhere else, someone elses website! No it is true, people are posting links to other people website. Now I don't mind the sharing kind of post where people spread the word about another small business and maybe get a reciprocal mention. I mean the post where I sent off to some big website somewhere else often selling the same product as the person that posted.
Posting on social media can eat your time, but I would say you are better to post less often and post something that sends people to YOUR website than post everyday a post that does not serve you.
If you are finding this hard get some help. I am happy to help you create a content stream that sends people where YOU want the to go!