How do you plan your marketing?
In my last post I mentioned "your planner" because you need to plan ahead for marketing to hit on time to promote events or product launches. Maybe consider how you will use what you do this year to plan for next year. So that at the end of each month you plan how you can use what you have learnt this month for the same time next year. This way you can do a quick review at the end of each month to make a note of what is needed. Use a single sheet to plan how the month will fit together.