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  1. This is one of my personal hurdles, I am working really hard on simplifying my life both at work and at home. Having broken my wrist on January 1st this year, I have had to seek out ways to do things in a more simple way.

    Watch any TV show about improving your business, I am thinking particularly of Gordon Ramsey's kitchen nightmares, you just know he is going to tell them to simplify their menu, cut down how much they offer so that they can do smaller number of dishes better, control the food flow better, if you watch you know this makes sense. So look at your "kitchen" how can you reduce your menu?

  2. Time to sign off for the holidays. This is a time when deliveries don't come, Red Office closes down and we can spend some quality time together. It also a time when we share our dreams and look to the future. Looking forward to that fresh start feeling that January brings. Come in 2015 it is our year to shine. Sending you all wishes for a happy time as you end the year and a brilliant year to come.


  3. How do you plan your marketing?

    In my last post I mentioned "your planner" because you need to plan ahead for marketing to hit on time to promote events or product launches. Maybe consider how you will use what you do this year to plan for next year. So that at the end of each month you plan how you can use what you have learnt this month for the same time next year. This way you can do a quick review at the end of each month to make a note of what is needed. Use a single sheet to plan how the month will fit together. 

  4. Do you find it hard to think of things to write about in your newsletter? I used to find that I could think of things I should have written last week. I am still not perfect but I have improved my flow of ideas I have set aside space on my planner each week to suggets topics for myself. As my business is influenced by the seasons I can work out when I should be telling me customers about products they will need for what ever event is coming up. 

    A large proportion of your newsletter content should be "educational" if it is going ot engage your customers and stop them pressing the unsubscribe button. 

    What do you do to create content for your newsletters.

  5. The photographs you use on line either on your website or blog or elsewhere can be a big pull to help find customers. We do all judge a book by it's cover, so the right phtograph will make a big difference. But it doesn't stop there. Make sure you save the image files using a name that makes your photographs easier to find by your customers. A lot of people sereach via the image options when looking for many rossette with walesby heart stamp from oak house studio.

  6. There is a lot of advice on networking and even courses on how to do it. My thought is you first need to find the right group for you, each one is different even within the different franchises. Any group will be defined not only by it's structure but also by it's members. So go out and find one that works for you, one that meets at the right time of day, with the right frequency. A group that has the right structure for you and your needs, but mostly a group with people you can talk to and feel easy to network with.

    Once you have found your group stick with it, be " a good member" one who turns up as often as they can, one who contributes, someone who listens as well as shares. If you develop your relationships referals will come naturally from people confident in you and your services.

  7. This was one of those phrases that used to make me cringe at networking and business events, and I remember trades shows back in the early 90's where I would drop a business card in any goldfish bowl I saw to win the bottle of champagne!

    Although I need to find a better set of words to discribe this process if you are a business large or small it is a very important part of what you do on a daily basis. You will read article that it take 7 (or 6 or 9) touches to gain a customer, what ever the magic number I think we all know it can take people time to commit to buying from you, that amount of time will ahve lots of factors in it, not least how much money they have to risk to buy from you.

    I used to have to post out newsletters which got very costly at time, and I found myself censoring my list thinking " I wouldn't waste my money" on such a person she never buys from anyway. Now with wonderful packages out there you can send out your news to anyone who will let you have their email for free. You just need to invest some time creating a template or two and then send it out there.

    Don't expect immediate results but it always worth looking at website statistics for the eproid after you sent it.