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  1. For many years now I have been helping other women with their business. Not everyone has my years of history in a small business. I was born in to it. So as a small child when you you were possibly say in the kitchen with your Mum watching her cook, I was sat in a shop whatching my Mum buy and sell. It is little wonder it all comes so naturally to me. 

    My Mum was one of those wome who had taken on the mantle of work during the war, she went on to work in childrens homes until she married when she started to run. She was unusual for her age, she drove, she went out on her own and she knew how to make things happen. It made my mind set such that I knew I could make things happen.

    I have watched many capable women with huge passions struggle with the small stuff that happen every day in their business. I have thought for some time I wanted to help them more than I was managing to do part time. I have now committed to that for my main activity for the foreseeable future. 

    So if you are stuggling with social media and all the other things you need to fit into running a business to be visible, get in touch, maybe I can take the stress out of all that plate spinning.

     

  2. One of the things that I find has made huge diffrences in my buisinesses has been when I have been on the ball with planning ahead with my marketing. It is easy to forget how far ahead you need to think about marketing. 

    As I move into this new phase of my life I have turned to two great ladies I have followed for some years. 
    One is Sophie Jewry from Ladies that Plan and the other Claire Mitchell from The Girls mean Business. Both produce planners and both run Facebook groups. Both will help you with your planning for next year. 

    With all things planners you need to find what works for you and your business. 

    Check them out for yourself Sophie at Ladies That Plan

    or Claire at The Girls Mean Business 

     

     

  3. What are you going to do in 2017?

    As we approach the end of the year it is a natural time to reflect and plan.

    2017 sees Hull being the City of Culture and so many around me have big pans for the year. But will 2017 be your year to shine?

    Life at Oak House Studio starts to go quiet towards the end of November and I begin to plan next years designs, something else I have been doing in recent years is using fabulous workbook from the equally fabulous Leonie Dawson. They help me reflect and look forward.

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    Designed for women who love to be creative and they really will make you think outside the box. Leonie does a life workbook and a business workbook.

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    I have to say one of the essentials for me when planning and using my diary is the year planner section. I find this visual layout of the year is ideal for me to plan workshops, shows and even holdidays. I use a filofax type system so can keep back copies of year planners in there for quick refence for back dates etc.

    What do  you use to plan your week or your year?

  5. I know my husband, my son, my postman, my optician are not people who are likey to buy my stamps. This is just the same as being at a business network. But they say the average person knows a 100 people. So every person you meet every day know a hundred other people who might buy what you sell.

    So am I saying every person you meet has to understand the minutest detail of what you do? of course not, but would be great if they know what you do in general terms and know how to contact you, have you made that easy?

  6. I am not perfect and I am listing some of these things because I know I am have done some them myself, but here are a few things that I see people getting wrong.

    1. Not tagging you business as where you work. If you still have the "day job" I do understand, but otherwise friends may wnat to recommend you and quite probably don't the exact name of what "our Elizabeth" does. but they know you on Facebook and can follow the link from your personal page.

    2. Post on facebook about your business news and having the privacy setting on just friends. I know sometimes times this is a mistake, which arises from not changing privacy setting back to your normal setting.

    3. Just posting about your business and not interacting with others.

  7. I get cross when I see people talking about social media as if it was a one way communication. Who likes someone who only talks about themselves, here is a bried list I wrote in 2012 about what I use Facebook for, I add the blue sections quickly this morning as I came on to do this post. There will be more things I am sure if I spend time on this.

    What do I and my business get out of Facebook and to some extent twitter, (my two accounts are linked)

    1. Connection with the customers

    a)     What are they buying and where

    b)     What are they feeling

    c)     What am I doing

    d)     What offers have I  got

    e)     Tell them my news

    f)      Direct them to something here else on the web, MY site, my blog, youtube channel

    g)     Creating a group so that customers can chat to themselves and answer each other’s questions, and show each other how my business has helped them

    h)     Offering advice to people who don’t know my company by being in other related groups.

     

    1a Running my design team by using a closed and secret group

     

    1. Connection with my suppliers

    a)     What are they selling

    b)     Offers

    c)     New products

    d)     Letting potential customers know I stock this brand.

     

    1. Connection ( well watch from a distance) with my opposition

    a)     What shows are they doing

    b)      what offers have they got?

    c)      new products

     

    1. Connection with my support network/ working alone this important

    a)     What events are on ie WEB events

    b)     Snippets from business gurus

    c)     Share an achievement

    d)     Ask for advice…where can I get type questions

     

    1. Connect with the Media

    a)     a recent post re being nominated for an award got me an interview on BBC Humberside

    b)     the bbc guys are the ones I watch and they all post what they want to talk about today/tomorrow so gives you chance to join in (sure others do the same)

    c)     watching and talking to magazines

     

    To me facebook is like section of the wider web where I can decide who I want engage with and do it quickly and on a regular basis

    Yes I probably spend far too much time on facebook but at the moment that is where I am getting results.